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If you’re a coach or healer building an online business, you know how important it is to use messaging that resonate with your audience.
In this article, you’ll learn 10 messaging tips to help you stand out online and build your coaching brand.
10 messaging tips for coaches to stand out online
Messaging tip#1: Know your niche.
Your message is only as effective as your niche is clear. If you don’t know your niche, spend some time getting clear on exactly who you want to serve, what they’re struggling with, and what they desire, so you can better speak to them in your messaging.
Messaging tip #2: Get clear on the problems you solve.
In the end, business is about providing solutions to problems. Ensure you know and understand the problems your clients want solved — and know how your package or service helps to solve them — so that you can communicate that in a meaningful way.
Messaging tip #3: Know the unique value you provide.
In order to differentiate yourself in your space, you want to communicate the unique value you provide to your clients. This means you want to understand what makes you different than other coaches in your space so that you can clarify that in your messaging.
Messaging tip #4: Define your core message.
Every coach needs a statement that quickly and clearly articulates what you do. More than an elevator pitch, your core message for your coaching business helps you communicate exactly how you help your ideal clients.
Messaging tip #5: Keep your ideal client in mind.
For every piece of content you write, picture speaking or writing to ONE ideal client. Imagining an actual person in your mind makes it so much easier to speak and write to them.
Messaging tip #6: Provide value through your content.
With every piece of content you share, whether on your blog or on social media, be sure to answer the question, “What’s in it for me?”
Messaging tip #7: Speak to the benefits of what you have to offer.
People don’t buy coaching packages. They buy the benefits and outcomes they can achieve through coaching. Be sure to communicate how what you offer can apply to their lives, relationships, or health.
Messaging tip #8: Always call the reader to action.
At the end of a blog post, social media post, or newsletter, be sure to use a clear call to action, such as a question, request, or next step.
Messaging tip #9: Infuse your messaging with emotion.
The most effective messaging creates a feeling in the audience who is receiving it. Think first about what that feeling is that you want to create. Then infuse that into the words that you share.
Messaging tip #10: Let your personality shine through.
The biggest strategic differentiator in your business is… Yourself. Don’t be afraid to let your own personality shine through. At the end of the day, people hire people and they want to know who you are.
Make messaging for your coaching business even easier
The first message you want to create in your business is your core message. Magnetize My Message is a self-paced course that takes you through the process of creating your core message for your business. You can check it out by clicking the button below.
