Use these messaging tips to connect with your ideal clients online.
If you’re a coach or healer building an online business, you know how important it is to use words that resonate with your audience.
In this article, you’ll learn what messaging is, when to think about it, and you’ll get 8 messaging tips to help you better communicate in your coaching business.
What is messaging?
Messaging simply refers to the words you use in your business to connect with your audience.
Examples of messaging include:
- Your copy on your website and sales pages
- Your content on social media
- Your blog posts and newsletters
These are all examples of messaging. Any time you are creating content, especially written content, that is messaging!
Why is messaging important for coaches?
As a coach, messaging is important because you need to communicate to your ideal clients in order to attract them.
Especially when you have an online business and you want to attract an audience who isn’t yet familiar with you and your work, compelling messaging is so key!
Your messaging can be the bridge that takes someone from being a complete stranger to a beloved client.
When should you think about messaging in your business?
Messaging is something you want to think about when you’ve narrowed your niche. This is because knowing your niche is key to creating compelling messaging.
Your messaging will be important when it comes to creating your website, building your offerings, and sharing content.
You also want to think about your messaging before you start putting a lot of effort into marketing (especially paid marketing!). That’s because effective marketing requires solid messaging that resonates with your ideal clients.
Click here to take my free quiz to learn your natural marketing superpower.
8 messaging tips for coaches and healers
1. Know your Niche. Your message is only as effective as your niche is clear. If you don’t know your niche, check out this challenge.
2. Get clear on the problems you solve and the solutions you provide. Knowing the challenges and desires of your niche allows you to speak to them in a meaningful way.
3. Know the unique value you provide. In order to differentiate yourself in your space, you want to communicate the value you provide to your clients.
4. Define a core message that quickly and clearly articulates what you do. Here’s how to get started with your core message.
Messaging tips for creating content
5. Keep one ideal client in mind as you write your post or record your video. Picturing an actual person in your mind makes it so much easier to speak and write to them.
6. Provide value through your content. When someone arrives at your website or your blog, they want to know, “What’s in it for me?” Make sure you are answering that question clearly and efficiently.
7. When sharing about yourself on your blog or on social media, be sure to tie the topic back to your ideal client and show them how it can apply to their lives, relationships, or health as well.
8. Use clear call-to-actions. At the end of a blog post, social media post, or newsletter, be sure to use a clear call to action, such as a question, request, or next step.
Messaging is more than just what you say, it’s how you say it
We all know it’s not just what you say, but how you say it.
The energy and emotion behind your words also matters. The key is feeling confident in what you have to say, speaking from the heart, with your ideal clients in mind.
If you’re simply reciting words, they are going to fall flat. When you tap into the purpose behind those words, that energy will shine through.
The types of messages you’ll want to have in your coaching business
When you’re starting and growing your coaching business, you’ll want tot keep in mind that you’ll have multiple forms of messaging for your business, including:
- Your core message. A core message is the message that is like your value proposition. It describes who you are and what you do, as well as the ultimate value you provide.
- Your offer messaging. Each time you create an offering, you’ll want to create messaging specific to that offer to communicate the features and benefits. This will help you differentiate your offerings from each other.
- Your content. As you move forward in your business, you will be creating content, whether for blogs, videos, social media or all of the above. You’ll want a content plan that supports your business.
The absolute BEST place to start with messaging is by developing your own core message.
Your next steps in creating your messaging for your coaching business
Good messaging is an art and a science. You want to simultaneously keep in mind your ideal clients while letting your expertise shine through, and doing so authentically and with intention.
This can be a complicated task!
That’s exactly why I created Magnetize My Message — to help you get crystal clear on your CORE MESSAGE, by understanding your unique value and expertise, as well as your ideal client’s needs and wants, so that you can create compelling messaging that attracts your ideal clients.
Magnetize My Message is a self-paced course that takes you through the process of creating your core message for your business. You can check it out by clicking the button below.