What is Messaging in Business and Why is it Important?

If you’re building an online business, you know how important it is to use words that resonate with your audience.

In this article, you’ll learn what messaging is, why it’s important, and how the right messaging helps you attract your ideal clients.

What is messaging in business?

Messaging simply refers to the words you use in your business to communicate the value of what you do in words that resonate with your ideal audience. 

Examples of messaging include:

• Your copy on your website and sales pages
• Your bio and value proposition
  
• Your social media content
  
• Your content in blog posts and newsletters

These are all examples of messaging. Any time you are creating content, especially written content, that is messaging!

Why is messaging in business important?

Messaging is important because the words that you use to talk about what you do are important! These words need to communicate what you do to your ideal clients and your words are often the first thing people see (or hear) from you.

Here are some key reasons why messaging is important in business:

1. Messaging establishes a clear brand identity

Messaging is an important tool for establishing your brand. By developing a consistent and compelling message across all communication channels, you create a strong brand that resonates with your audience. This builds trust, loyalty, and recognition, ultimately leading to clients!

2. Your message differentiates you from competitors

Messaging can also help coaches and healers differentiate themselves from competitors. By highlighting your unique value proposition and key differentiators, you can set yourself apart from others in your industry, attracting new followers and building a loyal following.

3. Compelling messaging can help you attract clients

Messaging is also important for engaging with clients. By creating messaging that speaks directly to their needs, pain points, and desires, you connect with your audience on a deeper level. This can help build a relationship of trust and create a positive brand experience.

4. Your messaging builds credibility

Messaging can also help you build credibility as a coach or healer. By communicating your brand values, mission, and expertise, you can position yourself as an expert and go-to resource in your field. This can help attract new clients, as well as retain existing ones.

5. Messaging builds consistency across channels

Finally, messaging is important for ensuring consistency across all communication channels: from your emails to your Instagram to your courses. When you have a clear and consistent message, you ensure your brand is accurately and effectively represented across all platforms.

When to think about messaging in your business

Messaging is something you want to think about when you’ve narrowed your niche. This is because knowing your niche is key to creating compelling messaging. You must understand:

• who you serve
• what their needs are
• and what they desire

… in order to be able to speak to those needs and desires.

Your messaging will be important when it comes to creating your website, building your offerings, and marketing your business.

You want to be sure to clarify your messaging before you start putting a lot of effort into marketing (especially paid marketing!). That’s because effective marketing requires solid messaging that resonates with your ideal clients.

Messaging in business is more than just the words

We all know it’s not just what you say, but how you say it.

The energy and emotion behind your words also matters. People must believe in your message for it to resonate. You want to feel confident in what you have to say and know that what you say and share is an accurate reflection of who you are and what you offer in your business.

If you’re simply reciting words, they are going to fall flat. If your messaging is the exact same as your competitors’ messaging, you won’t stand out in a crowded marketplace.

But when you have a clear, compelling messaging that you feel confident about, and one that resonates emotionally with your audience, you can more easily connect.

What messaging to create for your coaching business

When you’re starting and growing your coaching or holistic business, you’ll want to keep in mind that you’ll have multiple forms of messaging for your business, including:

Your core message.

A core message is the main message of your business. It’s the unique message that describes who you are and what you do, for whom, as well as the results and benefits you offer through your business.

Your offer messaging.

Each of your offerings or packages will have its own unique messaging to communicate the features and benefits. This will help you differentiate your offerings from each other and help prospective clients understand what’s best for them.

Your content.

As you grow your business, you will be creating content, whether for blogs, videos, social media or all of the above. You’ll want a content strategy that supports your overall business messaging.

The best place to start with messaging is by developing your own core message.

The next steps in creating messaging for your business

Compelling messaging in business is an art and a science. You want to simultaneously speak to your ideal clients while sharing your own unique expertise.

This can be a complicated task!

That’s exactly why I created Magnetize My Message — to help you get crystal clear on your core business message.