Why you need to clarify your message
To clarify your message means to clearly define your core brand or marketing message.
Your core message is the overarching message in your business. Less like an elevator pitch, and more like a value proposition, your core message tells people why you do what you do, what makes you unique, and communicates the value of working with you.
When you clarify your message, you distill your work into words that attract your ideal clients. Clarifying your message can help you more easily market and promote your business, and more easily attract clients.
How message clarity helps you attract clients
Your message is often the first thing people hear or see from you.
- It’s the message at the top of your website that your ideal client reads and decides to keep scrolling.
- It’s the powerful bio on Instagram that causes your ideal clients to hit “follow” when they see it.
- It’s the statement that makes your ideal clients say, “Yes! I need to work with her!” when they hear you introduce yourself at a networking event.
Your message is important, and that’s why it’s so important to go through the process of clarifying your message in your business.
What clarifying your message can do for your business
Your messaging and your copy does a lot of heavy lifting for you in business. When you have a clear message on your website, sales page, and social media, people more easily understand what you do and for whom.
3 benefits of clarifying your message:
- It’s easier for prospective clients to understand what you do. In today’s age of shrinking attention spans, it’s even more important to capture that attention right away. You have literally seconds to do so!
- Your message can also help you get known for what you do. When you have a clear, consistent way of talking about what you do, you establish your brand across all of your business and marketing channels.
- A clear message attracts those you can serve. The right core message can make the difference between a client hiring you or hiring someone else.
As you can see, your message is important. And that’s why it’s so important to get it right.
Why it’s so challenging to clarify your message
It’s often challenging for any business owner to clarify their message, simply because you are so close to your business!
For coaches and healers, clarifying your message can be extra challenging because the work you do is so transformational that it can be hard to put into words that people understand.
It’s also common for coaches and healers to use industry jargon that goes over the heads of most of their clients (i.e., “limiting beliefs”). This is one reason why your core message needs to reflect the words that your ideal clients use and understand.
As the coaching market grows, having a strong, clear message will help you stand out from the crowd and get known for what you do.
3 steps to clarify your message
If you’re realizing that your messaging needs more clarity, you’re in the right place. Here’s how to get started:
1. Get clear on the value you provide.
The first step in clarifying your message is to get clear on the value of what you do. I’m not talking about the monetary value, but the value in terms of the end results or outcomes you provide for your clients.
As a coach or healer, you’re likely going to say that the outcomes depend on the individual client, which is true!
But there will be common themes that show up with every client. Identifying those key themes and defining the language around them will help you to clarify your message.
2. Understand your ideal clients
The second step in clarifying your message is getting crystal clear on what your ideal clients want and need from you. Now, these are two different things.
- The “wants” are things that your ideal clients say that they want, things that they’re aware of and are searching for. These are things your ideal clients are actually saying publicly, whether it’s on a consultation, in a Facebook group, or anywhere else.
- Their needs are different. Their needs are the things that you know (as the professional you are) that these clients actually need, but the clients themselves may be less likely to realize it or unable to admit it at the present moment.
You must know both their wants and needs in order to address them in your core messaging. This means you must know your coaching niche.
3. Combine these to create your core message
The third step in clarifying your message is being able to combine what you’ve identified in #1 and #2 into a clear, compelling, core message. This is usually the most challenging part and often why people seek support in this area!
Your message should reflect who you are and the work you do, as well as what your ideal clients want and need. And it should do so in a way that highlights what’s unique about how you work with clients.
The best way to clarify your message
Even if you’re not quite sure what makes you different, or you don’t know exactly what your ideal clients want and need to hear from you, you can clarify your message.
It’s worth the investment to get professional help to clarify your message and finally get a core brand message that you feel confident sharing.
As a messaging and marketing coach, I’ve helped several entrepreneurs, coaches, and healers clarify their message. I’ve created my course, Magnetize My Message, to take you through a step-by-step process of clarifying your core message.