Build Your Coaching Brand: 4 Questions to Ask

Building your coaching brand means knowing your strengths.

If you didn’t catch my last post about what is a brand and why you need one, check out this post first. As a coach, building your brand can help you get known for what you do, attract more clients, and grow your coaching business.

As I mentioned in the 7 elements of a strong brand, A strong brand is built on who you are. This is definitely true when it comes to building your coaching brand.

As a coach or healer, YOU are the brand.

As a purpose-driven entrepreneur, you started a business to do what you love and you consider your business an extension of who you are.

And that is why your brand starts with YOU.

Yes, your ideal clients matter, too. But your personal brand starts with you.

First, you need to know who you are in order to build your coaching brand.

Building your coaching brand starts with a strong foundation.

Many people think of your brand as your fonts and colors, but it is sooo much more than that! In fact, you want to develop a strong brand foundation first, before you move into the visual elements.

If you skip straight to the external components, one of the following will happen:

1) You’ll have to go back and build the foundation later, or 2) The visual elements of your brand won’t match the unique value you provide as a coach.

A strong coaching brand is all about understanding the unique value that you provide, and then being able to communicate that through your visuals and also through your messaging.

4 questions to start building your coaching brand

Ask yourself the following questions to consider how you will use your brand to set you apart as a coach.

1) Why did you become a coach and what do you hope to accomplish through your work?

What caused you to start this business in the first place? Was it a passion, a dream, a change you wanted to make? What’s the impact you hope to have through your work? Why is that important to you? As Simon Sinek says, “People don’t buy what you do, they buy why you do it.” That’s why being able to communicate your mission and vision is so important.

2) What do you value in your business and what does that mean for you?

Your values are the key principles that guide your business. They show the world what you stand for and what matters to you. Knowing and communicating your brand values attracts clients and partners who share similar values.

3) What are your unique strengths as a coach, how do you use those in your business?

As a coach, your business can be the highest expression of your strengths, passions, and gifts. You want to consider what makes you unique, in terms of your strengths, your experience, your process, and your perspective. This is what will help you stand out among a sea of other coaches.

4) What do you want to be known for as a coach?

It’s so important that you define what you want to be known for, rather than letting others define it for you. If you had to be known for anything as a coach, what would that be? What do you want people to think about you? How do you want to be described? What do you hope your ideal clients would say about you?

Your coaching brand should reflect you

The most important part of having a brand as a coach is that it reflects who you are and the unique value you provide to your clients.

Like anything, a good brand first starts with doing some internal reflection on what’s most important to you and what you want to be known for.

When you spend time getting very clear on why you do this work, what you value, and what strengths you’ll use in your business, you set the groundwork for a strong brand.

Have you done the internal work to get clear on your brand? If not, let’s chat. Sign up for a free Clarity Session here.