Communicating the value of coaching is important to attracting your right fit clients.
As a coach, you must be able to communicate the value of working with you in order to attract clients.
After all, your ideal clients may not be walking around thinking they need a coach … They just know they have problems they want solved!
And that’s why it’s so important for you as a coach to know what exactly your ideal clients really want and why you’re the one to help them get there.
We as coaches know the benefits of coaching, but how exactly do we communicate this to prospective clients? Read on to learn how.
Understanding your ideal clients is a key part of communicating your value as a coach
In order to clearly speak to your ideal clients and communicate your value as a coach, you want to get clear on who your ideal client actually is. Beyond demographics, you want to know what they really need and want, and how you fit into that picture. (If you’re not sure who your ideal client is or what they are looking for, then it’s time for some market research!)
The goal is to know your client so well that you can articulate their perceived problems and desired solutions exactly as they say them. (And, it goes without saying, but you also want to ensure that your coaching offerings map back to these problems and provide solutions!)
Getting this wording just right is really important to connecting with your ideal clients, because once you can speak their language, they will want to hear more!
Communicating the value of your work means knowing what your clients want
Knowing the problems your ideal coaching client is experiencing and the solution they want is key. But you want to go above and beyond that. You want to be able to answer:
- Why do my clients want these solutions?
- What will solving these problems help them do?
- What will they be able to experience as a result of working with me?
The true value of your work as a coach lies in the results that your clients are able to experience, and that is why it’s the most important aspect of talking about your work.
Here’s an example of how a health coach may communicate the value of her work:
Say you’re a health coach who helps clients whose main problems are low energy and fatigue. You may provide solutions like meal plans, a group program, and nutrition advice.
But the value you are proving goes above and beyond that. The true value lies in the results your clients experience from working together. These results may include things like more energy, better sleep, or improved health.
Coaching clients buy the solution, the transformation, the results. They don’t buy the plan. That’s why it’s so important to focus on the results in your marketing, your copy, and especially in your sales conversations.
So knowing the overall transformation you provide is key. But don’t forget the most important step in communicating your value as a coach.
Communicate why YOU are the coach to help
This is often most ignored part of messaging work. People do the market research, understand their ideal clients, and put together a message, but they fail to make it their own.
Their mistake? They don’t share why people should choose to work with them, as opposed to any other coach.
Think about it… Other coaches like you are also helping your ideal clients address the same problems and provide similar solutions.
So you need to be able to articulate what a potential client can experience from working with you specifically, as opposed to another coach in your niche.
The way you communicate your value is through clear, compelling, consistent messaging
So how exactly do you communicate your value as a coach?
You use clear, consistent, compelling messaging. Messaging that describes the work you do with your clients, the types of transformations they can expect, and what makes you unique as a coach.
Messaging is the words and the energy that together work to attract your ideal clients to you.
And your message should be as unique as you are.
Ready to confidently communicate the unique value of working with you to your ideal clients?
If you want to clarify what makes you unique, understand what your ideal clients want and need to hear from you, and put it all together into a clear, concise core message that reflects what you do and attracts your ideal clients, check out Magnetize My Message.