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The decision to use social media for your coaching business
As a new coach, you may be wondering: Should I use social media for my business?
After all, social media offers many opportunities to get known, build your brand, expand your network, and connect with coaching clients.
But is being on social media the right decision for your coaching business? Let’s examine the issue so you can make the best decision for you.
Social media is one of many ways to market your business
As a coach, there are so many ways to market your business. (In fact, you can find 21 ways right here!)
You might decide to be a podcast guest or host, to blog or guest blog, to run summits and events, or to be on social media, or more likely — some combination of all of the above.
Whichever ways you choose to market your business, marketing activities take strategy, time, and effort. So you want to create a plan and stick to it.
Should that strategy include social media? Let’s weigh the pros and cons.
The benefits of using social media to grow your coaching business
Social media is unique in that allows you to reach hundreds of thousands of people around the world — potential clients, collaborators, and partners — as well as share your message and your impact.
There is a lot of opportunity on social media for coaches, and just like anything else, it requires you to find a way to use it that works best for you.
Social media can help coaches like you…
- Expand your network
- Reach a larger audience
- Share your message
- Find partnership opportunities
- Connect with clients
- Express yourself creatively
The downfalls of using social media to grow your coaching business
While using social media to promote your coaching business offers huge advantages (as mentioned above!), there are also potential cons, including:
- Social media requires time and energy, and you want to manage yours accordingly so you don’t burn out.
- It’s easy to get distracted on social media. (This is why you want to be very clear and intentional about how you use it.)
- If your mindset isn’t strong, you can easily succumb to imposter syndrome and comparison — more so on social media than on other platforms.
- If you aren’t clear on who you serve, you might struggle to connect with them on social media. (This is the case with any marketing activity — that’s why knowing your niche is so important!)
Like any marketing strategy, using social media requires intention, strategy, and manageable actions. But if you haven’t done the inner work to build your own resilience and strengthen your own mindset, you may struggle with using social media.
Why you might consider using social media to build your coaching business
If you choose to be on social media as a coach, it can be a fun and interactive way to engage with clients and get known for what you do.
Social media allows you to express who you are, connect with new people, and build the know-like-trust factor … all important aspects of connecting with coaching clients.
Social media also allows you to build your coaching brand, so you can get known for what you do and stand out in the marketplace.
When used effectively, social media can be a great way to build your coaching business.
How to use social media for your coaching business
If you do choose to use social media for your coaching business, there are a few pieces you want to have in place when you start to make it the most effective use of your time and energy.
1. Consider your purpose and goal of using social media for your coaching business. Do you want to connect with clients? Share your message? Learn more about your audience? Knowing your goals and intention can help you better create a strategy that suits you.
2. Know your ideal client (aka niche). Knowing your niche is important with any kind of marketing activity, but specifically with social media. That is because your content and your hashtags will be specific to your audience. (If you don’t know your niche yet, this can help.)
3. Set boundaries. Managing your own time and energy through setting boundaries is important to responsible social media usage, especially if you are an introvert or highly sensitive entrepreneur.
4. Create a social media strategy that supports your goals. The best social media strategy for coaches is one that supports your business goals and is fun for you to implement! Take the time to consider what you want to share and how you want to share it.
Ready to use social media to build your coaching business?
Whether or not you decide to use social media to build your coaching business, you’ll still need to find ways to get visible and market yourself as a coach. The best way to market yourself in your business is to use your superpowers. If you’re not sure what those are, you can take my free quiz here.
