content marketing for coaches

As a coach, creating valuable and engaging content is important to attracting your dream clients, establishing your credibility as a coach, and growing your coaching business!

But creating content time and again can be an exhausting process. The pressure to come up with fresh and innovative ideas can sometimes be a challenge, let alone finding the time to create that content! 

Creating content doesn’t have to take so much time and energy. It’s all about creating an idea bank, choosing your content pillars, and planning your content strategy.

Content Ideas for Coaches: Finding the Topics that Resonate with Your Ideal Clients

The first step in creating your content plan for your coaching business is … brainstorming ideas! Every good plan starts with ideas.

I recommend creating a content bank of ideas, which can live on a Google doc or Evernote, where you can “park” any content ideas that arise. 

If you’re just starting, set a timer for 10 minutes and free write some content ideas by asking yourself the following questions:

1. What are the common challenges or pain points faced by my target audience?: What are the specific problems or obstacles your clients or potential clients encounter in their lives, health, career, or relationships?

2. What are the frequently asked questions I receive from clients or prospects?: Consider the questions or concerns that frequently arise during your coaching sessions or interactions with prospective clients. 

3. What are the emerging trends or developments in my coaching niche?: Share your perspective on trends to demonstrate your expertise and keep your content relevant.

4. What are my own unique experiences or success stories?: Reflect on the experiences that have shaped your expertise. These are great topics to share with your audience!

5. What are some valuable lessons or insights I’ve gained from working with clients?: You have wisdom and insights gained from your coaching sessions. Create content around the valuable lessons, transformative moments, or client success stories.

6. What are the misconceptions or myths prevalent in my coaching niche?: As we all know, many myths perpetuate the coaching industry and process! What’s a myth in your field that you can address through your content? 

7. What are some relevant books, articles, or resources I can review or recommend?: Explore books, articles, podcasts, or other resources related to your coaching niche. Provide reviews, recommendations, or summaries, and add your own insights.

Asking these questions can help you create your own content bank of ideas that you can add to on a regular basis. 

Content Pillars for Coaches: Categorizing the Themes in Your Content Strategy

Once you have your content bank of ideas, you’ll want to categorize it into themes that align with your coaching business and resonate with your target audience. 

These content pillars will be the foundation of your content strategy, whether you’re producing content for a blog, podcast, YouTube channel, or Instagram.

Here are some examples of content pillars for coaches.

As a health coach, your content pillars might be something like:

  • Nutrition
  • Mindfulness
  • Sleep
  • Stress Management
  • Movement

As a career coach, your content pillars might look like:

  • Resume building tips
  • Negotiation tactics
  • Career transitions
  • Job loss
  • Acing Interviews

As a relationship coach, your content pillars might be:

  • Emotional Intelligence
  • Resolving Conflict
  • Finding the Right Partner
  • Growing in Relationship
  • Communication

The best way to find your pillars is to look at your idea bank and see what groupings naturally stand out to you.

How to Create a Content Plan for Your Coaching Business

Creating a well-defined content plan for your coaching business can save you time and money in the long run, helping you stay consistent, organized, and maximize the impact of your content.

Follow these steps to develop an effective content plan:

  1. Define Your Goals. Identify the objectives you want to achieve with your content, whether it’s increasing brand awareness, generating leads, or establishing thought leadership.
  2. Know Your Audience. Understand your target audience’s needs, pain points, and interests. Conduct market research, surveys, or interviews to gather insights that will guide your content creation process.
  3. Brainstorm Content Ideas. Create your content bank and add to it regularly with topics that resonate with your audience. Aim for a mix of evergreen and timely content.
  4. Create Your Content Pillars. Organize your content ideas based by content pillar so you have a natural way to group your content and alternate what you share with your audience. 
  5. Create a Content Calendar. Map out a schedule for publishing your content and organize it in a content calendar.

Ready to Create your Coaching Content Plan?

Want support in creating a content plan for your coaching business? Master the art of effective content strategy and propel your coaching business to new heights. Enroll today!