marketing strategies for your stage of business

Mapping your marketing to your stage of business

It’s critical to map your marketing efforts to your stage of business.

There are so many ways to market and so you want to choose your marketing channels effectively.

When you’re just starting, you don’t need to put money into Facebook ads. In fact, doing so can result in a waste of time and money — resources you don’t have much of when you’re just starting!

So you’ll want to understand what stage of business you’re in before you create a marketing plan for your business.

Understanding your stage of business

Did you know that different marketing strategies work best for different stages of business? A lot of coaches and healers don’t realize this.

Marketing isn’t one-size-fits all. The best marketing plan is tailored to your specific stage of business.

For example:

  • If you’re just STARTING your business, it can be helpful to focus on your existing network to find clients.
  • If you’re focused on GROWING your business, it’s time to leverage content.
  • And when you’re SCALING your business, you might think about using paid ads.

What stage are you in: Startup, Growth, or Scaling? Read below to see what type of marketing you should focus on in each stage.

Marketing strategies for the Start-Up phase

You’re in this phase if you’re just starting your business. Your primary focus is on acquiring clients and gaining valuable experience.

Here are some effective start-up marketing strategies:

  1. Personally reach out to your extended network. Share about your business, who you’re serving, and ask for referrals. 
  2. Leverage your personal FB, IG, or LInkedin profiles to connect with those who already know, like, and trust you.
  3. Network strategically both online and in real life. Join communities where you can connect with potential clients and collaborators.

These strategies help you with your #1 goal: finding clients! Check out this post on finding your first coaching clients

Marketing strategies for the Growth phase

You’re in this phase of your business if you’ve had a few coaching clients under your belt, you’ve qualified your offering, and you’re looking to build out your 1:1 practice.

This is the time to attract a broader audience and build your brand.

Here’s how to use marketing to grow your business:

  1. Create consistent content. Whether it’s through blogging, podcasting, or social media, consistent content builds credibility and attracts attention.
  2. Develop a solid sales funnel with a lead magnet and an email newsletter to nurture your audience. Provide valuable insights and resources to engage and convert potential clients.
  3. Build an engaged audience. Create a community on your preferred platform. Foster meaningful connections and interactions to cultivate trust and loyalty.

By using these strategies, you expand your reach and cultivate a larger audience of potential clients. Nurturing these connections is essential, especially if you have long-term goals of creating courses or digital offerings

Marketing strategies for the Scaling phase

You’re in this phase after you’ve built out your 1:1 practice and you’re looking to create a more scalable offer such as a digital course, group program, or membership.

This is the time to really focus on expanding your reach and getting as many leads as possible.

Here’s how to market when you’re scaling:

  1. Maximize your exposure. Get published on popular blog posts. Do an Instagram Live with a popular person in your niche. Get on a high rated podcast. The larger the audience the better.
  2. Put money behind it. This is the phase where advertising can actually help your business and you’re likely to have some money to spend. Consider FB, IG, or Google ads. 
  3. Optimize your systems. This is the time where you need systems that work and multiple funnels in place to capture leads and put them in nurturing sequences to maximize your course or digital product sales. 

Scaling strategies help you scale above and beyond 1:1, so your business can work more without you being at the helm every second of the day. But to get to this stage, you have to go through the startup and growth stages.

Business stage > Business goals > Marketing plan

Once you understand your business stage, you understand your business goals.

And once you understand your business goals, you can better create a marketing plan to achieve them.

Are you looking for support in marketing your business? Check out my marketing offers below.