What are the benefits of a brand?
By now you know why you need a brand, but maybe you’re wondering, “Ok, but how do I create a strong brand? And what will that really do for me?”
Strong brands have several things in common: they are unique, they are memorable, and they create an experience.
In this post, I outline 7 benefits of a brand and why you want to consider your brand when building your business.
Want these 7 benefits of a strong brand in a downloadable checklist?
7 benefits of a brand
A brand is key to helping you stand out in the marketplace and be known for something. Here are 7 benefits you gain when you build a strong brand.
1. A brand reflects who you are as a business
As a solopreneur, YOU are the brand. Defining your brand values, strengths, and story can help clients can understand who you are and why this work matters to you.
2. A brand tells the world what you stand for
A strong brand comunicates what matters to you. Do you value connection? Creativity? Integrity? Transparency? Truth? When you share your values, your customers can see what matters most.
3. A brand helps to articulate the value of your work
Clear messaging is a component of a strong brand, and a clear message describes the specific, tangible value provide to your ideal clients.
4. Your brand communicates what makes you different
What makes you different than others in your space? Branding can help you answer the question, “Why should I buy from you?”
5. An effective brand speaks directly to the people you serve
Your goal isn’t to appeal to everyone. A strong brand repels some people! The goal is to leave your dream clients thinking, “Wow, this person really knows & understands me — and can help.”
6. A strong brand consistently delivers on your promise
Your customer experience is part of your brand. When you deliver a stellar customer experience consistently, you build customer loyalty and trust, and your reputation.
7. A brand shares your vision for the future
You started your business to help make a specific change in the world through your work. A strong brand communicates your vision and helps inspire others to believe in that vision.
The benefits of a brand are endless
The benefits of a strong brand can help you build a stronger business, grow your client base, create a stellar customer experience, and stand out in your marketplace. The first step in building your brand as a coach or healer is knowing who you are.