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How to network as an introvert entrepreneur
Confession: As an introvert, I used to hate networking. I came up with any and every excuse to get out of networking events, no matter what they were.
But when I started my coaching business, I knew networking was a skill I needed to learn, introvert or not.
So I forced myself to try the typical “networking” events: Events put on by big groups, people in suits, watered down cocktails, name tags, and small talk.
As an introverted entrepreneur, I always felt like networking was all lip service and a way to spit out your elevator pitch in the fastest way possible. (Blech.)
I left these “typical” events feeling either like a fish out of water or like fresh meat being preyed upon by slick salespeople.
Introverts need a different approach to networking
If the thought of traditional networking makes you want to run for the hills, you’re not alone. Many introverts feel pressure to “perform” or be extroverted in business spaces — but that’s a myth worth debunking.
In fact, even major publications like Time Magazine highlight how introverts can thrive in networking when they honor their natural style. The key is choosing approaches that feel authentic — not forcing yourself to be someone you’re not.
Traditional networking includes a lot of things most introverts don’t like: small talk, ice breakers, the facade that people put on when they don’t know one another.
If you’re an introvert like me, it’s not that you don’t enjoy talking with and connecting with people. It’s just that you want to do it in a deeper, more meaningful way.
I realized that if I wanted to make networking actually enjoyable for me, I needed to do things differently.
So I took a cue from Marie Kondo, I signed up only for things that “sparked joy”.
How to make networking more introvert-friendly
As an introvert, I had to change things up when it came to networking, so this is what I did:
1. I gave myself permission to network in a way that felt good for me: I decided I would attend only things I wanted to go to. And they took a different look: book clubs, yoga retreats, conferences for women.
2. Next, when attending said events, instead of trying to talk to as many people as possible (which always felt like what I “should” do), my goal was to simply connect with one or two people on a deeper level.
3. I followed up like it was my job. The thing is, when you end up talking to fewer people, you often connect in a deeper way. And it’s only natural then to reach out and schedule a follow up conversation. This is how you build relationships.
4. I spaced out my networking events so I would have time to recover energetically in between events. This is so important as an introvert so that you avoid entrepreneurial burnout.
(As a side note, if you’re an introvert, you may benefit from seeking out other introverts at networking events. It’s often easier — and you can skip the small talk!
To network as an introvert, you need a different approach
Once I was able to give myself permission to network connect in the way I wanted, everything changed.
I enjoyed myself. I met quality people. I returned from the event able to cultivate friendships and relationships that have helped me in my life and business.
I may never love traditional forms of networking as an introvert, and that’s OK. You may never love it, either.
But you can find activities you love. Places where you connect with like-minded people. Events where you’re more likely to show up authentically and willing to engage on a deeper level.
Continue to seek out those places and spaces where you want to be and where you can be yourself.
5 tips to network as an introvert entrepreneur
1. Reset your expectations. Whatever you choose to attend, know WHY you are attending and what you hope to get out of it. Reframe your expectations. Instead of putting pressure on yourself to meet as many people as possible, decide what’s most important to you.
2. Use your natural gifts. If you’re an introvert, you might not enjoy large groups or noise or flitting around the crowd. Don’t do it! Embrace your natural skill and desire for deep connection and seek out people who are more interested in having 1:1 conversations.
3. Choose what sparks joy. Seek out events you like, whether they’re business-related or not. You’re more likely to be open for connection when you feel good about what you’re attending! Follow the places and the people that feel good.
4. Follow up with strong connections. Most relationships never get started because no one follows up. Reach out to the people you felt a strong connection with. Approach the follow-up as an opportunity to learn more about the person you met and see what connections might develop.
5. Be a resource! Your follow-up conversation isn’t a sales consult— unless that’s what the person on the other end wants. Instead, be helpful. People remember those who offer value, whether it’s a recommendation, resource, or even just your time.
Networking “don’ts” for introverts
- Don’t treat all people like they’re your potential clients. (They’re not!)
- Don’t put on a facade. (People can spot fake a mile away.)
- Don’t add someone to your email list just because they gave you their business card. (It’s illegal!)
Last, don’t take yourself too seriously! Like everything in business, networking is an experiment. Some things you’ll love, and some you’ll hate. What matters is what you learn and how you choose to move forward.
Remember, being an introvert doesn’t mean you can’t be good at networking
Like anything, introverts can be good at networking. In fact, I would argue that introverts may even be better at networking — especially when they approach it with purpose, intention, and strategy.
Networking is only one piece of the puzzle when it comes to marketing your business as an introvert. But marketing, like networking, is a skill you can learn — and one that will greatly benefit your business.
Remember, there are many ways to market your business. If you’re not sure where to start, pick up a copy of my free guide: 21 Ways to Market Your Business.
