establish-your-expertise-coach-woman-at-desk

Can you market your business as an introvert? Yes! Here’s how.

Marketing. It’s a non-negotiable in business, even if you’re an introvert. The good news is — you can learn to market your business (and even enjoy it) as an introvert entrepreneur. 

As an introvert myself, I’ve learned not only how to market my business, but how to do it in a way that feels aligned with me and my INFJ personality. I’ve coached other introvert entrepreneurs to find the best ways to market their business.

So if you’re an introvert wondering if it’s possible to market your business in a way that feels good to you, I’m here to tell you — the answer is YES.

In fact, there are many marketing strategies that are introvert-friendly. The key is finding the ones that work best for you and your business.

Signs you’re an introvert entrepreneur

Before we dive in, let’s chat about what it really means to be an introvert. Of course, there is an introvert-extrovert spectrum, and you might fall anywhere on that continuum. (You may even be an ambivert — a mix of both!)

Contrary to popular belief, being an introvert doesn’t mean you’re shy or that you don’t like people. It simply means that you tend to draw energy from within yourself as opposed to an extrovert who draws energy from being around others. 

This is why so many introverts prefer their alone time or prefer 1:1 to being in large groups. It’s common for introvert entrepreneurs (speaking from personal experience!) to feel drained after things like networking events, group coaching calls, or other stimulating social interactions.

To counter this energy drain, we introverts require time alone to recharge. This energy management will be a key part of marketing for you as an introvert, as we’ll discuss a bit later in the post.

As an introvert entrepreneur, you’re known for your ability to listen attentively, think deeply, and perceive what’s not being said. (These traits can be even more exaggerated if you’re a highly sensitive person or empath ~ also common traits of introverts.)

The gifts that contribute to you being an excellent coach or healer can also can make you a great marketer.

Challenges introverts face when marketing their businesses

While being an introvert gives you a unique set of superpowers, it can also bring up certain challenges — especially when it comes to marketing and getting visible in your business

The fear of being seen

One common challenge is the fear of visibility, or the fear of being seen. As an introvert, it may not feel natural for you to “go live” on Instagram or share what you’re up to on Tiktok.

It might bring up discomfort, imposter syndrome, fear of being judged, fear of being rejected or fear of looking stupid. (These fears, btw, that are not just privy to introverts. Extroverts can have these fears, too!)

Exhausting events and small talk

Networking events (especially those with complete strangers) can be overwhelming for introverts who dislike small talk, large crowds, and approaching strangers. (Does anyone really like those things, though??)

Many introverts may choose to avoid networking events altogether at the risk of missing out on valuable opportunities for connection. When in fact, harnessing your introvert superpowers can help you network even more powerfully when you’re in the right places.

Marketing yourself feels awkward

Marketing as a whole can feel uncomfortable to many people, especially heart centered entrepreneurs, who are passionate about being authentic and true to themselves — and who perceive traditional marketing as being manipulative.

While there is absolutely manipulative marketing out there (we’ve all seen it), there is also authentic, real marketing. Remember that, as an introvert, extrovert, or ambivert, you get to choose how you market your business.

While these challenges can make marketing seem intimidating, with the right approach, introverts can find a way to market their business that honors their strengths. 

marketing for introverts

How to embrace introversion as a strength in marketing

If you’re an introvert, it’s common to think your introversion is a weakness. Society and modern day workplaces have reinforced this idea.

But introversion itself is a neutral quality. It’s neither good nor bad unless you make it so. So you can choose to think of being an introvert as a weakness OR you can choose to see it as a strength, honoring the gifts your introversion brings you — and others.

Strengths of being an introvert entrepreneur

Take stock of the gifts that introversion gives you. You have a natural ability to listen and observe, which allows you to deeply understand those in your niche, so you can create content that resonates with them. 

  • Your empathy helps you create meaningful connections with people in your audience and develop real relationships, which can lead to long term paying clients. (You might even need fewer clients coming in because your existing clients want to continue working with you!)
  • Your thoughtfulness and deep processing means that you consider all aspects of a situation before making a decision. You’re highly contemplative which allows you to see opportunities and benefits, as well as potential pitfalls of any situation.
  • Your ability to source energy from yourself allows you to thrive, especially as a solo entrepreneur, because you don’t necessarily need others around you to bring you energy. You might even enjoy going into a creative space and creating content or building a new offering from scratch.

By embracing your introversion as a strength, you can approach marketing with confidence and authenticity.

How to market yourself as an introvert entrepreneur

It’s important to remember that you can thrive as an introvert entrepreneur even when it comes to marketing.

The truth is — you might be even better at marketing, because you put the time and effort into planning it.

What’s important to remember is that the way you market your business might look entirely different from a typical extroverted way of marketing.

For example, commonly used marketing tactics like …

  • Showing up on video on Instagram or Tiktok
  • Cold pitching in the DMs
  • Going to networking events

… just might not feel natural for you, and that’s OK!

There are many ways to market your business. And you get to choose what’s best for you. 

Find Your Marketing Superpower

If you’re not sure where to start with marketing, take my free quiz to uncover your 3 best ways to market based on your strengths.

Marketing for introverts: 5 tips for business success

These tips can help you tap into your introvert strengths when marketing your business.

1. Embrace your introverted nature.

That’s right, don’t even try to be something that you’re not! Just because your friend has a massive TikTok following doesn’t mean you need to be on TikTok. Just because a social media guru told you need to “go live” on Instagram doesn’t mean you have to! In fact, you can market yourself without using any social media at all! Honor thyself. You might choose marketing channels that allow you to be less visible (blog posting, SEO, or Pinterest, for example!)

2. Know your strengths.

Obviously, not all introverts are the same. You possess a unique set of strengths, skills, and talents as it pertains to your business. These very same gifts that make you excel at what you do can be your superpower in your marketing! Your most effective marketing activities will be those that align with your strengths. You can find yours by taking this quiz!

3. Create boundaries to protect your energy.

As an introvert, you need time to recharge. So you’ll want to counterbalance your marketing activities with activities that allow you to go inward and reclaim your energy. Set strong business boundaries to define what times are for marketing, clients, or “externally-facing” activities and make sure to follow those times with internal, recharging activities that you can do on your own.

As a business owner, you don’t have to be “always on.” It’s up to you as the boss to create these boundaries for yourself.

4. Plan ahead and have a clear strategy.

Let’s be honest: If you’re waiting until you “feel like it” to go live on video or share a personal post on social media, it’s NEVER going to happen! (No judgment here, I’m the same way!) But when you have a strategic marketing plan that is intentional, focused, and lays out exactly how you’re going to market your business, you’re more likely to follow through and stay consistent.

5. Know your value.

Never discount your value just because you’re an introvert! Repeat after me: My introversion is a strength, not a weakness. Your work is valuable and you provide value to your clients. Own that and be willing to tell others. Take time to get clear on the value that your clients get from working with you, and then find new and different ways to explain that to your prospective clients and audience.

Marketing is simply showing up and sharing about your business. And that is necessary in order for people to find you, connect with you, and hire you!

marketing is sharing about your businses

“But can’t I just outsource my marketing?”

Of course, you can always outsource certain business activities, such as social media and digital marketing.

But for many new solopreneurs, this just isn’t an option, either because they don’t have the resources or haven’t built a strong brand foundation to be able to instruct another person what to do.

Even if you do eventually outsource certain activities, you will still remain the face and voice of your brand as a solopreneur, and so it’s important to have a presence that you feel good about.

Marketing as an introvert means leaning into your strengths

While marketing and getting visible can feel intimidating to introverts, with intention and maximizing your strengths, you can market and grow a business that looks and feels authentic to you.

It’s time to embrace your introverted nature and use your superpowers to show up and market your business.

The more you can be yourself, the more your business will flow, the more easily you will connect with those you are meant to serve, and the better you will feel.

Remember, marketing isn’t about being the loudest voice in the room. It’s about connecting with your audience on a deeper level. So get out there, market your business with confidence, and let yourself shine.

Learn How to Market -- Without Social Media

Are you an introvert who wants to learn how to market your business effectively without relying on social media? Join my workshop, “Stop the Scroll: Marketing without Social Media,” and discover alternative marketing strategies tailored for introverts. Click here to sign up and take your marketing efforts to the next level.