Conscious vs. Fear-Based Decisions in Business

Are you making conscious or fear-based decisions?

Conscious or fear-based values

Values are the major pillars in your life: things you can’t live without. Your values can include things like freedom, autonomy, connection, love, adventure, fun, achievement, and creativity, to name a few.

Your values are the things you hold dear and when your values are honored, you feel fulfilled.

But these same values can also have a dark side.

Here’s what I mean:

• LEARNING: You might love learning because you love to learn new things. But on the flip side, you might continue learning (and not doing) out of fear that you aren’t ready or good enough.
• ACHIEVEMENT: You might value achievement because you feel good when you achieve something. On the flip side, you might realize that you rely on achievements to feel good about yourself.
• RELATIONSHIPS. You might value relationships because you value connection with other beings. On the flip side, you may put other people before yourself, not honoring your own needs.

The highly conscious business owner is aware of their values and the dark side of their values.

It looks like this:

• The LEARNER knows that she might rely on learning to avoid taking action, and so she questions herself when signing up for a new program or course.
• The ACHIEVER works on their self-belief and self-trust, so they know they are valuable, whether or not they are achieving to certain standards.
• The RELATIONSHIP LOVER is aware that she might have a tendency for codependency, so he practices strong boundaries in interpersonal relationships.

A highly conscious business owner is willing and open to looking at their values from both perspectives, so that they don’t use their values as a cover for fear.

Conscious or fear-based decision-making

As an entrepreneur, the health and success of your business relies on your decisions. In fact, decision-making is a key skill for any business owner!

As such, you want to make sure you are making conscious — and not fear-based — decisions.

Here are some examples of making decisions based on fear:

Fear-based decision #1: Not niching down.

Many coaches and healers don’t niche down in their business because of fear-based thoughts like, “I can’t really attract this person,” or “There aren’t enough people out there for me.”

Making a decision to work with “everyone” is often a fear-based decision. When this happens, the business owner is actually selling themselves (and their clients) short because they simply don’t believe they can get what they want.

When you become conscious of your underlying thoughts and beliefs around niching, and release these thoughts, you can consciously choose who you want to serve.

Fear-based decision #2: Offering services you’re not crazy about.

Many coaches and healers create an offer based on what they *think* people will buy, or what they see their competitors doing.

This is usually done out of scarcity: being worried that people won’t buy what you actually want to offer. So instead, you create an offer that you’re not thrilled to deliver, but you do so because you assume there’s a market for it.

Instead, you can create coaching packages from a highly conscious place — finding the sweet spot between your expertise and what your ideal clients want — and offers you are thrilled to deliver.

Fear-based decision #3: Taking on a non-right fit client.

Imagine a prospective client arrives at your online doorstep, and they’re not the best fit, and you’re not thrilled about working with them, but you take them on anyway.

Taking on clients who aren’t the right fit is a fear-based decision (and one that will likely bite you in the a**!).

On the other hand, if you consciously release the not-right-fit clients, you clear the space for more dream clients to fill.

So it’s evident that being conscious in your decisions will affect all aspects of your business. Yet, even the most highly conscious coaches and healers can get caught up here.

Conscious or fear-based marketing

Marketing and sales gets a bad rap. People think that sales is sleazy and marketing is manipulative.

When in truth, marketing and sales are — like anything — whatever you think they are.

If you think sales is sleazy, you’re going to approach it as such (consciously or not). And, since you fear being sleazy, you may even avoid sales entirely.

If you think all marketing is manipulative and you fear being perceived as manipulative, you will never want to market yourself!

By avoiding these key business activities, you miss out on opportunities to connect with clients and grow your business.

A more conscious approach to marketing and sales

You’re a highly conscious business owner, so why not take a highly conscious approach to marketing?

While other people and companies may market their business in sleazy, manipulative ways, you can do things differently. 

You can raise the vibration. You can do it authentically. You can rise above the sleaze.

Because, in essence, marketing is sharing about your business and sales is inviting people to work with you.

And if you want to have a business, that means making money, which means selling (i.e., inviting), and marketing (sharing).

Do you want to run a conscious or a fear based business? It’s up to you.

Being able to differentiate when you’re making conscious decisions vs. fear-based decisions is important to running a conscious business.

This is not to say fear will never arise; it will. But when it does, you are able to see the difference and make decisions accordingly.

Being a conscious business owner means taking a conscious approach to marketing and sales. If that’s important to you, you might be interested in my new conscious marketing membership. Get on the waitlist by clicking the link below.