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Taylor Swift is currently making her rounds around the US as part of her sold-out Eras Tour. But Taylor isn’t just a music genius, she’s also a marketing genius. I’ll show you why → and how you can apply her marketing lessons to your own coaching or healing business.
Marketing Lesson #1: Build a strong brand.
Taylor Swift has created a strong brand for herself and has consistently maintained that brand over the years. She has created a clear and consistent image of who she is as an artist and a person that’s helped her connect with her fans in a meaningful way.
Apply this lesson to your business:
If you haven’t already, spend some time defining your brand as a coach or healer and decide what you want to be known for. Then make sure your content and visuals reflect your brand. A strong brand builds loyalty, connection, and affinity with your audience.
Marketing Lesson #2: Create a loyal fan base.
Taylor Swift is known for her incredible ability to engage with her fans on social media and other platforms. She has created a sense of community among her fans and has made them feel appreciated and truly a part of her journey.
Apply this lesson to your business:
Your clients are your fans. Your repeat clients are your biggest fans. Giving your time and attention to your biggest fans will never fail you! Create a strong sense of community in your business by engaging with your biggest fans and showing your interest in their lives on a human — not just business — level.
Marketing Lesson #3: Become a great storyteller.
Taylor Swift is a master storyteller, and she has used her storytelling skills to not only share her true self, but to share stories that connect with her audience. She has created a world around her music and has used that world to engage with her fans and create a sense of excitement and anticipation around her releases.
Apply this lesson to your business:
Storytelling is an incredibly useful skill in sharing content. Don’t be afraid to actually share personal stories from your life, especially as they relate to what those in your niche are experiencing.
Marketing Lesson #4: Strengthen your ability to adapt and change.
Taylor Swift has shown an impressive ability to adapt to changes in the music industry and in the broader culture, while still staying true to herself. She has embraced new technologies and platforms and used them to her advantage, while making sure they aren’t violating any of her personal or professional principles.
Apply this lesson to your business
The coaching industry has changed a lot in the last few years. Keeping up on industry changes and technology advances helps you stay competitive and well-informed.
Marketing Lesson #5: Be willing to take risks and reinvent yourself.
Taylor Swift has been willing to take risks and try new things throughout her career. She has experimented with different genres and styles of music, and has used innovative marketing strategies to promote her music and her brand.
Apply this lesson to your business:
We are so afraid to define a coaching niche because we think it means that we can never change. But business is about changing and adapting. Don’t be afraid to change or reinvent yourself — especially if you are feeling in your soul that it’s time.
Take notes from Taylor Swift and be your own marketing genius
Taylor Swift’s marketing genius isn’t just about the amazing show she puts on or the music she puts out; it’s her ability to truly connect with the hearts and souls of her fans.
Even though she has millions of followers, you get a good idea of who she is and what she stands for. She makes efforts on behalf of her fans and shows that she cares, while doing what she loves and making money — something we business owners can all aspire to.
Feeling inspired to market your business?
Marketing your business can be fun, creative, and allow you to show up as your unique self. One key to marketing effectively as a coach or healer is to know your strengths (much like Taylor Swift does) and use them to your advantage.
You can take my free quiz to Find Your Marketing Superpower here.
