How to Find Clarity in Business

What is clarity in business?

Clarity in business. We all want it, yet we may oftentimes struggle to find it, especially when we’re just starting, we’re pivoting, or it’s simply time to evolve.

When you are clear on your vision and your “why” for your business, it’s makes all your business and marketing activities so much easier.

In this post, we’ll discuss why clarity is so important, the areas of business in which you need clarity, and how to get clarity — once and for all.

Why clarity in business is so important

Clarity in your business is the compass that guides you in the right direction. It’s the difference between:

• Feeling connected to a deep sense of knowing and purpose vs. feeling lost in confusion and spinning your wheels
• Holding a clear vision for your future vs. going with whatever you feel like in the moment and hoping it all works out
• Knowing exactly what to offer and vs. creating a million different customized offerings

The problem is, clarity is not always so easy to come by, especially in the beginning stages of starting your business.

Signs you have clarity in your business

Once you experience that inner sense of clarity, things change. New doors open up, new paths are available to you. You witness that you can actually create the business you want, in your own way.

When you have business clarity, these things happen:

• You have a strong sense of purpose in your business. Because you know the purpose behind what you do and why it matters.
• You have focus and direction. Clarity acts a compass, showing you where to go. You don’t waste time spinning your wheels or exploring options because the path is clear.
• You can more easily define and achieve your business goals. When you’ve defined the center of the dartboard, you’re more likely to hit it.

Not to mention that having clarity is one of the best feelings in the world! Knowing you’re on the right path helps you feel grounded with a sense of purpose and direction.

Why clarity in your business can be so hard to come by

Think about the noise you’re exposed to on a regular basis: Facebook, Instagram, emails, podcasts — all with experts and other business owners telling you what you should and shouldn’t be doing.

If you’re not careful, all of that expert advice can drown out your inner voice — you know, that voice inside that knows what’s best for you.

It’s so common for new business owners to take all of that expert advice and make it fit into their own business. But it doesn’t always work! Just because something worked for someone else, does not necessarily mean it will work for you.

This doesn’t mean you should never take advice from anyone. But you want to be able to use your own intelligence and intuition to make the best decisions for you.

5 types of clarity in business

When we’re looking for clarity in business, it’s often in one of these five areas. They are:

Clarity of purpose in your business.

We’ve all heard we should find our why, and this is particularly important when starting your business. The road of a business owner is filled with ups and downs and your why is the guiding light that keeps you on the path.

Clarity on your business mission.

In addition to having clarity on your “big why” (aka your vision), you also want to have clarity on your business mission. That means knowing what your business actually does for people.

Clarity on your niche.

Getting clarity on your niche can be one of the most challenging aspects of starting of pivoting your business. But you want to define who exactly you serve in order to attract and serve them.

Clarity on your value proposition.

Your value proposition is also known as your core message. You want to be clear in your core message as you’ll use it everywhere — from your website to your elevator pitch to your social media bios.

Clarity in business model.

Your business model refers to how you’ll make money. This includes the revenue streams you’ll have and projections

If you lack clarity in any of these areas, your business isn’t running as smoothly as it could be. But you can find the answers so that you can move forward with confidence.

How to find clarity in business

It’s not just about waiting until you have a light bulb moment. Clarity comes through taking action. That doesn’t mean you do all the things until you find something that works. Instead, it’s about taking time to go inward, explore the possibilities, and follow what feels true for you.

Here are five steps to help you find clarity:

1. Consider your priorities.

Before you do anything else, take a moment to consider your CURRENT priorities in your business. Not your 5 year or 10 year plan, but your current priorities. Be honest with yourself about what those are.

2. Consider your values.

As a purpose-driven business owner, your values are at the heart of everything you do. Consider your business and brand values to connect to what’s important to you before making any major decision.

3. Ask your head, your heart, and your intuition.  

Take a moment, clear your mind, and relax your body. Ask your head what it has to say about your current decision or scenario. Listen without judgment. Next, ask your heart what it has to say. Last, ask your intuition.

4. Understand and address your concerns.

Every decision or direction or path has pros and cons, consequences, and implications. Clarify your own concerns on the matter. What worries you? And how would you handle that if it happened?

5. Agree to move forward with the limited clarity you do have.

We will never have ALL the information. After tapping into your head, your heart, your intuition, it’s time to go forward based on the clarity you DO have, even if you’re not crystal clear on every aspect.  

When business clarity isn’t the real issue

So often, the issue is not that we don’t have clarity, but something else.

So often people come to me saying they don’t have clarity, but inside, they really do. Instead they are held back by:

• Lacking confidence in themselves that they can actually get there
• Knowing they are truly worthy of what they want
• Feeling fearful of actually owning it and taking steps forward

This is where doing the inner work is so powerful to helping you first, get the clarity, but then, to feel worth, confident, and courageous enough to take those next steps forward.