personal brand coach healer

When building your personal brand as a coach or healer, hone in on what makes you unique.

If you’re like most coaches and healers, there’s a reason you started your business, and it wasn’t just to make money, it was to make an impact, to help others, and to share what you’ve learned on your own personal journey. 

You want to do what you love and you want to make a living, but you also want to make a difference. You want to leave the world in a better state than you found it.

It’s an important mission and one that deserves to be shared. In order to share that mission far and wide, you’ll want to develop a personal brand.

Developing a personal brand as a coach or healer helps you get known, share your message, and make the impact you desire on the world.

Your personal brand helps you share your mission and your message

The most effective way to share your expertise and your impact as a coach or healer is to build your own unique personal brand. 

Building your personal brand as a coach helps you stand out in a crowded market, be known for something, and share your message… all of which are crucial to you making an impact. 

But what is personal branding, anyway? And how do you create your personal brand as a coach or healer?

Why focus on building your personal brand as a coach or healer

Building your personal brand is a crucial part of branding your coaching business.  When you focus on building your brand, your business also grows. That’s because when you have the intent and purpose of sharing your message, you reach more people. A wider audience of prospective clients = more clients.

The more targeted and purposeful you are in how you put yourself out there, the more your message is magnified and the more ideal clients you will reach.

What can a personal brand do for you and your coaching business?

A personal brand … 

  1. Positions you as an authority
  2. Builds your credibility
  3. Differentiates you from the competition
  4. Attracts more of your dream clients
  5. Makes marketing easier
  6. Helps you grow your business 
  7. Helps you make a larger impact

What is a personal brand?

Personalbrand.com defines a personal brand as: “Widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.”
Basically, your personal brand is YOU, amplified.
One of the most common objections I hear from heart-centered coaches and healers is, “But I don’t want to be someone else! I just want to be me and do the work I want to do!” The thing is, a personal brand can help you do just that: Be yourself and do even more of the work you want to do. Your personal brand isn’t about being fake or being something you’re not. It’s about leading with your best qualities, your strengths, and talents so that you can shine and attract even more of your ideal clients.

Developing a strong personal brand as a coach or healer

So, what makes a strong personal brand, specifically in the fields of coaching and healing?

A strong personal brand accomplishes the following:

  • Communicates who you are and what you stand for
  • Connects with your audience and attracts your ideal clients
  • Showcases your strengths, personality, and brand values
  • Illuminates what makes you unique
  • Shares your personal story of transformation
  • Attracts opportunities for you to share your story on podcasts, blogs, interviews and other media

Developing your personal brand can be a fun, yet effective way of curating the aspects of your journey that most relate to those you are working with in a coaching or healing capacity.

Sharing your personal brand is like sharing your mission and your message. It can be inspiring and ignite change in others.

The truth about personal branding for coaches and creatives

Building your brand is not something “extra” that you have to do. It’s a crucial component of building your business.

When you integrate your personal brand into your business building activities, you will see the results: 

Building your personal brand as a coach is about being your true self in your work and being willing to stand up for that.

Your personal brand can be your highest form of self-expression and can help you make the impact you want to see in the world.

Put simply, your personal brand simply helps you SHINE as a coach, creative or healer.

The first thing to do when developing your personal brand as a coach or healer

One of the very first things you’ll want to do when thinking of creating your personal brand for your coaching or healing business is this: Understand your why and tell your story.

Getting clear on your big “why” for your business is so important because it underscores why you do what you do and why it’s so important to you.

People follow people who are passionate about what they do. People connect with people whose stories they relate to. The more you can connect to your why and your story, the better poised you are to share it.

Want support developing your personal brand?

Working together, we can define your own personal brand, get clear on who you serve, the impact you provide, and find your best ways to communicate your value to your audience.  The first step is to sign up for a free consult below.