Are you making business decisions based on fear? Here’s how to tell.

If you’re a coach or a healer, you’re in business to help others.

You are likely a highly conscious individual who has done a lot of work on yourself!

As such, you want to run a highly-conscious business

You want to be conscious about the work you do, the people you work with, and how you run your business.

This is commendable!

But are you trying to run a highly conscious business on fear-based thoughts? 

Here’s how to know. 

Conscious or fear-based values

Values are the major pillars in your life: things you can’t live without. Your values can include things like freedom, autonomy, connection, love, adventure, fun, achievement, and creativity, to name a few.

Your values are the things you hold dear and when your values are honored, you feel fulfilled.

But these same values can also have a flipside.

Here’s what I mean:

  • LEARNING: You might love learning because you love to learn new things. But on the flip side, you might continue learning (and not doing) out of fear that you aren’t ready or good enough.
  • ACHIEVEMENT: You might value achievement because you feel good when you achieve something. On the flip side, you might realize that you rely on achievements to feel good about yourself.
  • RELATIONSHIPS. You might value relationships because you value connection with other beings. On the flip side, you may put other people before yourself, not honoring your own needs.

The highly conscious business owner is aware of their values and the flipside of their values.

It looks like this:

  • The LEARNER knows that she might rely on learning to avoid taking action, and so she questions herself when signing up for a new program or course.
  • The ACHIEVER works on their self-belief and self-trust, so they know they are valuable, whether or not they are achieving to certain standards.
  • The RELATIONSHIP LOVER is aware that he might have a tendency for codependency, so he practices strong boundaries in interpersonal relationships.

A highly conscious business owner is willing and open to looking at their values from both perspectives, so that they don’t use their values as a cover for fear.

Conscious or fear-based decision-making

As an entrepreneur, the health and success of your business relies on your decisions.

As such, you want to make conscious — and not fear-based — decisions.

Here are some examples of making decisions based on fear:

Decision #1: The decision not to niche down.

Many coaches and healers don’t niche down in their business because of fear-based thoughts like, “I can’t really attract this person,” or “There aren’t enough people out there for me.”

Making a decision to work with “everyone” is often a fear-based decision. When this happens, the business owner is actually selling themselves (and their clients) short because they simply don’t believe they can get what they want.

When you become conscious of your underlying thoughts and beliefs around niching, and release these thoughts, you can consciously choose who you want to serve.

Decision #2: The decision of what services to offer.

Many coaches and healers create an offer based on what they *think* people will buy, or what they see their competitors doing.

This is usually done out of scarcity: being worried that people won’t buy what you actually want to offer. So instead, you create an offer that you’re not thrilled to deliver, but you do so because you assume there’s a market for it.

Instead, you can create offers from a highly conscious place — finding the sweet spot between your expertise and what your ideal clients want — and offers you are thrilled to deliver.

Decision #3: The decision of whether or not to work with a specific client.

Imagine a prospective client arrives at your online doorstep, and they’re not the best fit, and you’re not thrilled about working with them, but you take them on anyway.

Taking on clients who aren’t the right fit is a fear-based decision (and one that will likely bite you in the a**!).

On the other hand, if you consciously release the not-right-fit clients, you clear the space for more dream clients to fill.

So it’s evident that being conscious in your decisions will affect all aspects of your business. Yet, even the most highly conscious coaches and healers can get caught up here.

Conscious or fear-based marketing

Marketing and sales gets a bad rap. People think that sales is sleazy and marketing is manipulative.

When in truth, marketing and sales are — like anything — whatever you think they are.

If you think sales is sleazy, you’re going to approach it as such (consciously or not). And, since you fear being sleazy, you may even avoid sales entirely.

If you think all marketing is manipulative and you fear being perceived as manipulative, you will never want to market yourself!

By avoiding these key business activities, you miss out on opportunities to connect with clients and grow your business.

The highly conscious entrepreneur takes a highly conscious approach to marketing and sales.

You’re a highly conscious business owner, so why not take a highly conscious approach to marketing?

While other people and companies may market their business in sleazy, manipulative ways, you can do things differently. 

You can raise the vibration. You can do it authentically. You can rise above the sleaze.

Because, in essence, marketing is sharing about your business and sales is inviting people to work with you.

And if you want to have a business, that means making money, which means selling (i.e., inviting), and marketing (sharing).


Do you want to run a highly conscious or a fear based business? It’s up to you.

Understanding whether your business decisions are based on fear is important to understanding yourself and remaining in the driver’s seat of your business.

Because if you’re not in the driver’s seat, that means fear is. (Listen to Elizabeth Gilbert and put fear in the backseat.)

And when you’re ready to put fear in the backseat, so you can run the highly conscious business of your dreams, sign up for a free consultation with me here.